Casumo partnership
London-listed gaming technology provider Playtech has announced a new commercial partnership to roll out its casino and Live Casino portfolios on its Maltese platforms and Casumo's network of brands.
As part of the deal, Casumo will integrate Playtech's casino platform into its own services and launch it to players in Sweden, Denmark, Spain and the UK. Players in the UK will also have access to a number of Playtech branded games, such as Danish Udenlandske Online Casino, Justice League and Sporting Legends Suite, via a dedicated tab on Casumo's own platform.
Playtech Casino and Live Casino products will initially be integrated into the Casumo brand itself and will eventually feature in the group's wider portfolio of brands, including CasinoStreet, Dunder and Kazoom Casino. The partners hope to implement a wider release in early 2021.
Confidence in collaboration
Both companies have expressed confidence in the success of the partnership and believe it will be mutually beneficial.
Casumo CEO Shelly Suter-Hadad said she was delighted to be working with Playtech, a long-standing partner of the Maltese company, again. "We look forward to further developing this relationship in the coming years and working together to offer Playtech games to our players in a host of established and emerging markets," said Ms Suter-Hadad.
Playtech chief operating officer Shimon Acad expressed confidence in the success of the partnership. He said Casumo is a key player in the new world of gaming as well as one of the most innovative operators in the market. "I am confident that Playtech content will be very popular with Casumo players and we look forward to further developing this partnership in the coming months and years," Mr Akad said.
Further partnerships
Playtech has had a very dynamic year. Its partnership with Casumo is one of many new deals the company has managed to close or extend this year.
Less than a week ago, the London-listed company announced a partnership with Swiss Casinos Group to gain access to its online poker software as well as the iPoker network.
Playtech has also partnered with Golden Matrix to expand its presence in cybersports, expanded its partnership with TruNarrative and successfully launched an online casino in New Jersey with BetMGM.
Other partners include Ireland-based BoyleSports, Greece-based Novibet, UK-based Rank Group and many others. Playtech will enter 2021 with a wide partner network and probably won't slow down anytime soon.
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