NBA Unveils New Augmented Reality Game for Fans in UK

The National Basketball Association (NBA) announced the launch of an augmented reality mobile game in the United Kingdom that gives fans of professional men's basketball a number of special prizes.

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An official press release issued by European Gaming Media and Events on Tuesday states that the new NBA Chasedown game premieres to celebrate the association's 75th anniversary and is free to download on iOS or via the NBAChasedown.com domain for fans over the age of 16 in the UK until November 18.

Upcoming competition

Consisting of 30 franchises scattered across the US and Canada, the NBA is considered the world's best professional men's basketball league. On 19 October, a game between the Brooklyn Nets and the Milwaukee Bucks kicked off its latest 82-match season. The top team in June will win the championship and the Larry O'Brien Trophy after completing a 16-team playoff series that includes four rounds of the best-of-seven series.

Cumulative goal

The NBA said the new NBA Chasedown app, which is also available to fans at https://topcasinoer.net/bonuspenge/, will ask participants to virtually catch a certain number of themed objects in their area using location tracking and mapping technology. The league noted that these hidden symbols will take the form of basketball badges and special diamond logos representing all 30 teams as well as the Larry O'Brien trophy.

Worthy reward

The organization has announced that fans will subsequently be able to enter the new NBA Chasedown Challenge by "catching" three logos representing Eastern or Western Conference teams as well as the Larry O'Brien trophy. The game reports that such participants will be entered into a special draw for a chance to win a trip for two to a pair of NBA regular-season games in the US.

Increased incentives

Eliza Pettit is the NBA's senior director of events, operations, and marketing in Europe and the Middle East. She said NBA Chasedown members can also receive discount vouchers at NBAStore.eu and the opportunity to attend a virtual meeting with Oklahoma City Thunder point guard Shai Gilgeous-Alexander (pictured).

Read Pettit's statement:
"NBA Chasedown combines cutting-edge technology with fun and accessible mobile gameplay. To celebrate our 75th anniversary season, fans across the UK will have the opportunity to interact with the NBA like never before as we bring the NBA to towns, villages, homes and local neighborhoods in new and exciting ways."

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